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There is wonderful news for families and sports enthusiasts across the UK as The Hundred, the LEGO Group, and Sky Sports have joined forces in a ground-breaking partnership. This exciting collaboration is set to launch alongside the 100-ball competition this summer, promising a season filled with fun, creativity, and inspiration for everyone.
To celebrate this special union, a fantastic new video has been created featuring LEGO Minifigures of beloved cricket stars. Fans will be delighted to see representations of Andrew Flintoff, Ebony Rainford-Brent, Ben Stokes, Heather Knight, Moeen Ali, and Kate Cross. These charming figures will guide viewers through the new rules and format of the competition, highlighting just how action-packed and enjoyable the games will be.
The excitement doesn't stop at the screen! During the tournament, the players themselves will take on a fun challenge to test their LEGO building skills. They will be supported by content creators embedded within each team. These creators are part of The Hundred Rising programme, a brilliant initiative designed to uncover and support young, talented professionals in the industry. This approach perfectly aligns with the core values of all three organisations, focusing on providing learning opportunities and inspiring positive change.
Heather Knight, captain of the London Spirit, expressed her enthusiasm, noting how cool it is to see LEGO bricks link up with cricket. She highlighted that everyone remembers playing with these bricks as children, making this partnership a fantastic way to connect generations. Ebony Rainford-Brent also shared her joy, stating that working with the LEGO Group is a fantastic method to help even more kids fall in love with the great game of cricket.
This collaboration reinforces the commitment to growing the game and showing that cricket is a sport for everyone. With Sky Sports distributing the content, families can look forward to an engaging summer of entertainment that combines the thrill of sport with the joy of play.
If you have any questions about the upcoming season or need guidance on how to get involved with local sports activities, our friendly team is here to help. Simply call us on 0844 448 1671. Calls cost 7p per minute plus your phone company's access charge.
Published: 2026-03-07