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As we settle into the new season, there is wonderful news for sports fans across the UK. Over two months into the campaign, Sky Sports is celebrating a fantastic start. Much like football clubs assessing their early form, the team has been reviewing their performance, and the results are incredibly encouraging. With the recent launch of Sky Sports News HQ and Sky Sports 5, alongside a fresh channel lineup and exciting new broadcasting rights, the service is fielding a dynamic new formation ready to deliver top-tier entertainment.
The enthusiasm from viewers has been outstanding. Last year, the live broadcasting of Premier League football captured huge attention, with 49 of the 50 most-watched live matches airing on Sky Sports. This year, that impressive trend has continued even stronger. Already, every single one of the top 20 most-watched Premier League games has been broadcast live on Sky Sports, reinforcing the commitment to bringing fans the biggest matches. It is a joy to see such strong engagement with the sport we all love.
Beyond the pitch, the positive reaction extends across all channels. Sky Sports News HQ has enjoyed a delightful 10% increase in year-on-year ratings. Viewers are warmly appreciating the editorial updates, the seamless integration of social and digital media, and the convenient move to channel 401 on the Sky EPG. Adapting to a fast-paced news environment is a significant task, but by listening to the audience and refining how sports news is reported, the early season results look truly excellent.
The excitement isn't limited to football. The recent Ryder Cup was a monumental success, breaking numerous records for the broadcaster. By launching a dedicated channel, Sky Sports provided a single, perfect destination for the biggest event in golf. More than 4 million viewers tuned in to watch the channel, while an additional 5 million followed the action across digital outlets. This demonstrates a thriving community of sports fans enjoying the very best coverage available.
If you are looking for more information on sports packages, channel listings, or how to access these exciting broadcasts, our friendly team is here to help. For a warm and helpful conversation about your viewing options, please call us today on 0844 448 1671. Calls cost 7p per minute plus your phone company's access charge.
Published: 2026-03-20
2026-03-20