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A wonderful sense of anticipation, adrenalin, and excitement is building across the UK as we approach the launch of a brand new dedicated Formula 1 channel, Sky Sports F1 HD. This thrilling development coincides perfectly with the start of the 2012 racing season, promising fans an unforgettable viewing experience. Although the official channel launch is scheduled for 9th March, the journey has already begun with some fantastic initiatives designed to engage motorsport enthusiasts.
Earlier this month, a comprehensive Formula 1 website was unveiled, establishing itself as a go-to destination for fans. This digital hub features breaking news, in-depth interviews, and exclusive video content, ensuring that supporters stay connected to the sport every day. To complement this, a nationwide advertising campaign has been rolled out, giving customers and the wider public a delightful taster of the exciting coverage and programming coming to screens this season.
The response to the TV promos has been incredibly positive, with the team working hard to capture the rich and vivid story of Formula 1 through sound and vision. This same energy has been brought to newspaper advertisements through the clever use of mobile technology. By transforming static print ads into gateways for rich video content, readers can now enjoy an interactive experience on their smartphones and tablet devices.
In a nod to the successful Treasure Island campaign, Augmented Reality technology is being used to bring print ads to life. Simply by downloading the free Aurasma Lite app from the Apple App Store or the Android Market, readers can unlock special clips. These clips feature Sky Sports F1 HD presenter Martin Brundle sharing his enthusiasm for the upcoming season, adding a dynamic layer of engagement for all fans.
We are delighted to see such innovation and passion driving the sport forward. For more information on how to access this exciting new channel or to discuss your television package options, our friendly team is here to help. Please give us a call on 0844 448 1671. Calls cost 7p per minute plus your phone company's access charge.
Published: 2026-03-21
2026-03-21