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There is wonderful news for football fans across the UK and Ireland as Sky Sports announces a fantastic new chapter for its Premier League coverage. Ahead of the launch of what promises to be the biggest season yet on 13 August, two world-class brands, bet365 and Nissan, have joined forces to support the broadcast. This exciting partnership will span the next three seasons, bringing even more value and entertainment to viewers.
With a staggering 126 live Premier League games available, Sky Sports is offering customers more of the biggest matches than any other provider. The new sponsorship deal ensures that every single live game will be supported by these leading brands. bet365 will take the lead on Friday and Monday nights, marking a historic moment as the first season Premier League games are shown regularly on a Friday night. Additionally, bet365 will sponsor all matches shown on the dedicated Sky Sports channel in over 40,000 commercial premises, including pubs, bars, hotels, and clubs, ensuring the action is available wherever fans gather.
Nissan steps in as the exclusive weekend sponsor, covering every Saturday lunchtime game and all the thrilling matches on Sky's celebrated Super Sundays. For fans in the Republic of Ireland, this also includes the popular 3pm Saturday broadcasts. Beyond the television screen, Nissan will be the sole sponsor of all Premier League content on Sky Sports.com, including previews, reviews, editorial articles, and detailed statistics. This aligns perfectly with Sky Sports' status as the number one digital destination for sport, following a remarkable 175% increase in online video views in 2015 as the broadcaster continues to innovate.
As the fixture list for the first two months of this exciting season is revealed, with Leicester City set to kick things off, there has never been a better time to tune in. Whether you are watching at home or in your local pub, the combination of top-tier coverage and these new brand partnerships promises an unforgettable experience for everyone. If you need any assistance finding the right channel or service to enjoy all the action, our friendly team is here to help.
For more information on how to access these fantastic broadcasts, please call us today on 0844 448 1671. Calls cost 7p per minute plus your phone company's access charge.
Published: 2026-03-14
2026-03-15