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Great news for all TV lovers! Online streaming service NOW TV has announced plans to launch its most advanced TV box yet later this year. This brand new NOW TV Smart Box is set to be a fantastic addition, bringing together the service's wide range of pay TV content alongside over 60 live free-to-air channels. It promises to be the perfect one-stop solution for enjoying a flexible, contract-free way to watch the best entertainment available.
Even better, existing customers with a NOW TV Box will see a brand new interface roll out to their TVs starting from February. This fresh, new-look UI includes a number of brilliant features designed to make your viewing experience even smoother. You will enjoy a content-rich homepage offering editorial recommendations on what to watch across catch-up TV apps and pay TV content. Additionally, a new 'Best of Catch Up' section, curated by content partners, will arrive to showcase all the best shows you may have missed, all gathered in one convenient place.
This exciting development comes from a collaboration between NOW TV and Silicon Valley-based Roku Inc. to develop the new Smart Box. It will sit alongside the existing NOW TV Box, offering even more choice for viewers. While specific pricing details and further information will be made available later in the year, the focus remains on providing a seamless and enjoyable experience. NOW TV continues to let you watch the latest movies, TV shows, and live sport online with no contracts, allowing you to dip in and out whenever you like. You can watch anytime, anywhere on your Mac, PC, tablet, mobile, and over 60 other devices.
Whether you are looking to sign up for a Sky Movies Month, an Entertainment Month, or a Sports Pass, there are plenty of ways to start watching instantly. If you have any questions about these upcoming updates or need help finding the right pass for your viewing habits, our friendly team is here to assist. Simply call us on 0844 448 1671 for a warm chat and helpful guidance. Calls cost 7p per minute plus your phone company's access charge.
Published: 2026-03-16