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Last weekend's Ryder Cup was a truly spectacular event, demonstrating once again just how enthralling and utterly thrilling live sport can be. For golf fans and sports enthusiasts alike, the magic lies in the live experience. It is all about enjoying the action and the theatre as it unfolds, whether you are relaxing at home, catching up with friends in a pub, or out and about enjoying your day.
Gone are the days when watching your favourite sport meant you had to remain rooted to your sofa in front of the family television. In years past, if you were out and about, you might have had to record the action and hope to get home before anyone spoiled the score for you. Even then, there was often a sense of disappointment knowing you weren't witnessing the drama as it actually happened. Today, thanks to the wonderful explosion of smartphones, tablets, and laptops, multi-screen viewing is dramatically changing how we enjoy our favourite pastimes.
Fans no longer need to accept a trade-off between enjoying live sport and getting on with their busy lives. The recent Ryder Cup weekend perfectly illustrates this positive shift in customer behaviour. While Sky Sports 1's coverage reached almost 5 million TV viewers during the tournament, peaking as Martin Kaymer sank the decisive putt, it was also a record-breaking weekend for Sky Go, the online and mobile TV service.
Over the course of the tournament, just over 700,000 people followed the live action through iPad, iPhone, Android devices, Xbox, PC, or laptop. As Team Europe completed their heroic comeback, a peak audience of more than 200,000 were watching on online or mobile platforms. This shows that technology is empowering fans to stay connected to the action they love, no matter where they are.
If you are keen to discover how you can access live sports and entertainment on your mobile devices, or if you need guidance on setting up your viewing options, our friendly team is here to help. Simply give us a call on 0844 448 1671. Calls cost 7p per minute plus your phone company's access charge, and we look forward to helping you make the most of your viewing experience.
Published: 2026-03-18
2026-03-18
2026-03-18
2026-03-18