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Great news for film lovers across the UK and Ireland! Sky Cinema has officially launched as the new home for Sky Movies, bringing a fresh and vibrant energy to your entertainment schedule. To mark this wonderful occasion, the service has announced a fantastic new partnership with E.ON, one of the UK's leading power and gas companies. This exciting collaboration sees E.ON sponsoring two of the most beloved channels, Sky Cinema Premiere and Sky Cinema Family, ensuring that your favourite films are powered by a trusted name in energy.
This relationship is all about enhancing your viewing experience. The partnership was formed by E.ON's media agency, Vizeum, working alongside Sky Media. But the benefits go far beyond simple sponsorship. E.ON customers can look forward to a range of special offers, including exclusive subscription deals, engaging reviews, extra content, and fun competitions. It is a brilliant way to get even more value from your favourite movie service.
To celebrate the launch, viewers can enjoy four delightful new idents created specifically for the channels. These amusing clips were crafted by Engine, E.ON's integrated creative agency, in collaboration with director Brad Lubin and production company Mindseye. Whether you are watching live, on demand, or on the go, these charming shorts depict how E.ON and Sky Cinema support customers after a busy day, perhaps following a children's party or even after a karate competition. It is a heart-warming reminder that great entertainment is there to help you unwind.
Sky Cinema is building on more than a quarter of a century of heritage in home cinema, which began with the launch of Sky Movies in 1989. As the UK and Ireland's biggest movie subscription service, it promises to deliver the biggest and best films closer to their cinema release than any other service. From launch, you can enjoy a new movie premiere every day, a vastly expanded library of on-demand films, and additional pop-up channels. Plus, with improved HD picture and sound quality, you are just one step closer to the full cinema experience, all available live, on demand, or on the move.
If you have any questions about your entertainment options or need help finding the perfect service for your home, our friendly team is here to assist you. Simply call us on 0844 448 1671 for expert guidance and support. (Calls cost 7p per minute plus your phone company's access charge.)
Published: 2026-03-14
2026-03-15