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There is wonderful news for football supporters across the UK as Sky Sports launches its exciting 'Season of Sustainability'. Starting from the beginning of the 2020/21 season, every single live Premier League and EFL match broadcast on Sky Sports will achieve the prestigious 3-star albert certified status. This marks a fantastic step forward in making our favourite sport more environmentally friendly.
The journey begins on Saturday, 12th September, with the thrilling match between Liverpool and Leeds United at Anfield. This game will be the very first live Premier League broadcast to receive this top-tier certification for sustainable production. Furthermore, Sky Sports has announced that Transfer Deadline Day will also be albert certified for the first time, ensuring that even the most high-stakes moments of the football calendar are produced with the environment in mind.
This initiative is a major part of Sky's ambitious goal to become net zero carbon by 2030, which is a remarkable twenty years ahead of current government legislation. Through the 'Season of Sustainability', Sky Sports is engaging directly with fans to encourage simple, everyday changes that help reduce our collective carbon footprint. This effort is closely tied to the wider Sky Zero campaign, inviting everyone to join in the movement.
Steve Smith, Executive Director of Content at Sky Sports, shared his enthusiasm, noting that seeing the albert certification on new season productions is a proud moment for the team. It represents a significant achievement in their ongoing work to make live broadcasts more sustainable. Additionally, Tricia Duffy, Strategy Advisor at BAFTA albert, celebrated Sky's ambitious targets, highlighting how the sports industry is finding creative ways to reduce its environmental impact while bringing climate conversations onto our screens.
This is a brilliant opportunity to enjoy world-class football while supporting a greener planet. Whether you are tuning in for the opening match or following the transfer window, you can feel good about watching a production that cares for our future.
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Published: 2026-03-09