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Cricket fans across the UK have something truly wonderful to look forward to this summer! In a world-first collaboration, Sky Sports and The Hundred have joined forces to unveil ground-breaking augmented reality technology designed to enhance the spectator experience like never before. This exciting innovation marks a new chapter in sports broadcasting, bringing the thrill of the game directly into your home with stunning clarity and interactivity.
The new 100-ball cricket competition is putting digital innovation at the very heart of the event experience. By pushing the boundaries of sport, technology, and entertainment, this partnership aims to draw broader audiences into the wonderful world of cricket. The standout feature is the creation of hyper-real avatars using advanced motion capture technology. Sky and The Hundred have captured players' full range of movement in accurate detail, ensuring that every swing and catch is brought to life with incredible precision.
This technology is set to be used as a world-first in broadcasting during Sky Sports' coverage of The Hundred this summer. Fans can enjoy a new broadcast experience on TV while also accessing progressive digital and mobile interactivity via The Hundred and Sky Sports apps. The avatars have been created using 'MetaStar', Dimension Studio's hyper-real avatar solution, combined with an Augmented Reality experience crafted by Arcade, an immersive experience creative agency using Unity. The result is a way to bring fans closer to the players than ever before, making the sport more accessible and interactive for everyone.
Viewers will be able to recognise and enjoy seeing household names such as Heather Knight, Jos Buttler, Moeen Ali, and Ben Stokes in this new digital format. The ambition behind this project is to entice new audiences and make cricket more engaging for sports fans of all ages. It is a fantastic example of how technology can enhance our enjoyment of the games we love, offering a fresh and exciting perspective on the sport.
If you would like to find out more about how to watch The Hundred or need assistance accessing these new digital platforms, our friendly team is here to help. Simply give us a call on 0844 448 1671. The call costs 7p per minute plus your phone company's access charge, and we look forward to speaking with you soon!
Published: 2026-03-05