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What a spectacular few days it has been for sports fans across the UK! This weekend marked the most watched in Sky Sports history, with a staggering 8.8 million viewers tuning in to enjoy an unmissable line-up of live entertainment. From the historic drama of the Ryder Cup to action-packed matches in the Premier League, EFL, WSL, SPFL, and Bundesliga, there was something for everyone to cheer about. The excitement also extended to rugby league, tennis, and the NFL, creating a true celebration of sport.
At the heart of this wonderful weekend was the 2025 Ryder Cup, which created history both on and off the course. An incredible 5 million viewers watched as Team Europe edged out Team USA across the three days of the tournament. The average viewing figures for this thrilling showdown across Sky Sports Golf and Sky Sports Main Event were up 45% compared to the 2023 event. On Sunday evening, one in four TV viewers were captivated by the dramatic conclusion to the singles, with more than 40% of under-35s joining in the fun. The audience peak just after 22.00 for the nail-biting finale was the highest ever for golf on Sky Sports, surpassing previous milestones like the 2012 Ryder Cup and Rory McIlroy's Masters win.
The enthusiasm for the Ryder Cup extended far beyond traditional television. Sky Sports social channels generated 55 million total views across all platforms, a fantastic increase of 66% from 2023. Digital engagement was equally impressive, with 12.4 million page views across Ryder Cup week on the Sky Sports app and skysports.com. Additionally, the Sky Sports Golf podcast topped the trending chart on Apple Podcasts over the weekend, showing just how much people loved staying connected with the action.
Jonathan Licht, Chief Sports Officer, celebrated the extraordinary twists and historic victory, noting how record audiences tuned in to watch the thrilling action. It is clear that the biggest sporting events truly are the best of entertainment, bringing communities together in shared joy.
If you are looking for more information on how to access these exciting sports events or need help finding the right channel for your favourite team, our friendly team is here to assist you. Simply call us on 0844 448 1671 for a helpful chat. The call costs 7p per minute plus your phone company's access charge.
Published: 2026-03-10